The MOST Important Thing to Remember About Marketing to Engineers
The MOST Important Thing to Remember About Marketing to Engineers 
Engineers are responsible for so many important decisions. Their work is quite literally sometimes a matter of life and death for humans. So, we sat down with Technical B2B Marketer, Rebecca Geier, to talk about what you need to know when it comes to selling to engineers. Rebecca gives us some important insights that we don't often think about. Remember that making a purchasing decision, for engineers, is a very delicate process that can change the course of a product. We need to educate engineers, not sell to them.
In this episode, we'll talk about how engineers consume information and how to position your company as a media company to better assist them in their journey.
What You'll Learn:
- Marketing to engineers: Why marketing to this group is a little different
- How engineers consume information
- How B2B products and services are moving to more digital commerce methods
- Why your company is already a media company and needs to start acting like it
- And more!
Learn More About Rebecca:
Rebecca Geier's LinkedIn Profile
