AI, Automation, and the Gap Between Hype and Deployment
AI, Automation, and the Gap Between Hype and Deployment 
AI and automation are everywhere in the conversation—but far less visible in real deployment.
This video looks at how AI and automation are actually being adopted in products and inside engineering organizations today. Using insights from Microchip COO Rich Simoncic, it focuses on practical realities engineers deal with: incremental upgrades, power and cost constraints, legacy designs, and uneven adoption across teams.
Rather than highlighting futuristic concepts, the video examines where automation is already taking hold, why many systems remain manual, and how AI is being used to extend existing products instead of forcing full redesigns. It also points to a quieter disconnect: the gap between building AI-enabled systems and using AI internally to improve engineering workflows.
The result is a grounded look at how AI and automation move from hype to deployment—shaped less by trends and more by everyday engineering decisions.
